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No Bullshit Social Media By Eric Deckers and Jason Falls
"Look out the window. Do you see your competitor peering in? Do you see the dozens of people chatting with their sales representatives in the streets right under your nose? Do you see the person walking up to your door only to be intercepted by a friendly passerby from your competition's support team?"
This passage works as an extended metaphor, building on the idea of a computer screen as an actual window. Rather than literally looking out one's window and seeing this happening, this is what's happening online. In the same case it's what they are not seeing. "Do you see" is a bit of a challenging statement considering these moments are not happening. The repetition of this statement is also reinforcing that someone is clearly missing something. The competitors are not literally looking into your window, but they are keeping track of them through social media. So this is everything that one is overlooking by not having social media for their businesses.
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